AF Presents: The Beatles: Pop, Power & Persona

On view at Gallery 818 | July 12 – August 10, 2025

Opening July 12, 2025 | On View Through August 10, 2025

Join us for the opening

July 12th from 1-4pm

at Artemizia Foundation’s Gallery 818

FREE ENTRY TO BISBEE RESIDENTS THROUGH AUGUST 10TH

Artemizia Foundation Announces Special Guest for “The Beatles: Pop, Power & Persona” Exhibition — July 12, 1pm to 4pm

The Artemizia Foundation is turning up the volume on its summer showcase of Beatlemania. On Saturday, July 12, visitors to The Beatles: Pop, Power & Persona will not only step inside an immersive survey of Fab Four artwork, photographs, and ephemera but also meet one of the band’s most storied insiders: Chris O’Dell.

Dubbed “the world’s first female tour manager,” O’Dell’s résumé is rock‑and‑roll history in motion. She worked behind the scenes for The Beatles, the Rolling Stones, and Bob Dylan, lending her voice to the rousing “na‑na‑na” chorus on Paul McCartney’s legendary recording of “Hey Jude.” George Harrison celebrated her friendship with the 1973 B‑side “Miss O’Dell,” and on that chilly January morning atop Apple Corps’ London offices, she sat shoulder‑to‑shoulder with Yoko Ono during The Beatles’ iconic rooftop concert.

During the three‑hour exhibition opening, O’Dell will host an exclusive book‑signing of her candid memoir, Miss O’Dell: Hard Days and Long Nights. The page‑turner captures first‑hand tales of studio sessions, globe‑spanning tours, and life inside rock’s inner sanctum—stories visitors can now hear directly from the author herself.

Admission to the signing is included with a standard exhibition ticket; copies of the memoir will be available for purchase on‑site while supplies last. Whether you come to marvel at Richard Avedon’s psychedelic portraits, take selfies in an immersive Abbey Road installation or appreciate a rare Revolver album cover signed by the Fab Four, this is a once‑only rendezvous that bridges art, music, and living history.

Mark your calendar, cue up your favorite Beatles track, and join the Artemizia Foundation on July 12 for an unforgettable afternoon where Pop meets Power, and Persona becomes personal. Free to Bisbee residents and Artemizia members. Tickets $10.

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About the Show

The Artemizia Foundation proudly unveils The Beatles: Pop, Power & Persona, a visually compelling and intellectually vibrant exhibition that traces the sweeping cultural legacy of the 20th century’s most influential musical force: The Beatles.

More than a band, The Beatles became global touchstones—symbols of radical transformation, artistic innovation, and the shifting landscape of identity in postwar Britain and beyond. This exhibition explores how John Lennon, Paul McCartney, George Harrison, and Ringo Starr evolved from working-class Liverpudlians into enduring cultural archetypes whose personas reflected—and refracted—deep questions about celebrity, masculinity, youth, politics, and fame in a rapidly modernizing world.

Curated from the private collection of Sloane and Danielle Bouchever, Pop, Power & Persona brings together an immersive mix of vintage memorabilia, commercial objects, photography, and contemporary artwork. These artifacts not only evoke an era but invite viewers to explore the layers of symbolism surrounding the Fab Four—whose images became as potent as their music.

Visitors will encounter iconic album art, concert posters, rare ephemera, and promotional materials that trace the band’s metamorphosis from mop-topped teen idols to avant-garde provocateurs and solo legends. Alongside these are modern reinterpretations by contemporary artists who continue to find inspiration in The Beatles’ mythos.

This exhibition asks: How did The Beatles’ image become both personal and collective property? What do their shifting styles—from tailored suits to psychedelic surrealism—tell us about the changing tides of masculinity, nationalism, and consumer culture? How did their rise mirror and mold a generation’s search for meaning in a post-industrial world?

By recontextualizing The Beatles as cultural constructs—products of art, media, politics, and psychology—Pop, Power & Persona offers a fresh lens on a familiar phenomenon. This is not just a celebration of The Beatles’ music, but a critical inquiry into how icons are made, unmade, and eternally remade.

Step into the story. Witness the power of pop—and the enduring persona of The Beatles.

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